On the short-messaging service Twitter, space is at a premium: You've got 140 characters to make your point, and you probably don't want to waste half of it on a super-sized link to your latest YouTube obsession.
There's an increasingly popular quick fix: a free URL shortener. On one of these Web sites, you can plug in a long Internet address, known as a URL, and it will assign you a much shorter one that is easier to post in e-mails, on Twitter, Facebook or anywhere else. Some link-shrinkers let you personalize the new address with a unique phrase such as your name, or show you how many people click the link after you've posted it.
This convenience may come at a cost, though. The tools add another layer to the process of navigating the Web, potentially leaving a trail of broken links if a service suddenly closes shop. They can also make it harder to tell what you're really clicking on, which may make these Lilliputian links attractive to spammers and scammers.
URL shorteners have been around for several years to offer alternatives to long Web links that were too unwieldy to paste into e-mails. Perhaps the oldest and most popular is TinyURL, a free service started in 2002 by Kevin Gilbertson, a unicycle enthusiast from Blaine, Minn., who was tired of seeing URLs get split up in e-mails related to his online unicycle forum.
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